On this week’s episode of the Destination Marketing Podcast, Adam is joined by returning guest Bill Geist. Geist, Chief Instigator at DMOProz, brings a new perspective to the table with his years of experience working with destinations to better their communities from an advocacy and political standpoint. They discuss the importance of demonstrating a destination’s value to stakeholders and why the purpose of a DMO is often misunderstood.

“I really do believe that our future is to market our communities to everybody for every reason. Whether that is a great weekend of fun and food and music, or whether it’s getting people to invest.” -Bill Geist

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.