What goes into a modern DMO website? Todd O’Leary and Achilles Stravoravdis of Sonoma County Tourism join Adam on this episode to discuss this. For longtime fans of The Travel Vertical Podcast, Todd provides an update on the “Sonoma Sound” project that he talked about with Adam and Laurie Jo Miller Farr in August of 2021. In this episode, you’ll also learn about building websites around user data and the importance of website content audits when going through a rebuild.

“You need to make sure that the foundation, which is content, let’s be honest, for DMOs it’s content, right…is completely thorough and scrubbed prior to doing anything or you’re just repeating, you’re copying and pasting the mistakes that you made before. So that content audit is everything.”
– Achilles Stravoravdis

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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