Members of the Utah Tourism Conference board, Joan and Lesha, share their thoughts on what makes small destinations stand out. With Adam, they discuss the genuine and authentic culture that the tourism industry has and how we can build relationships with competitors to strengthen ourselves and each other.

"[This industry is] a family, it's a collaboration . . . we don't compete, we just support and prop each other up. It's what we what do."
- Joan Hammer

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.