In this episode, Sasha and Josh discuss building a media mix based on specific goals. They’ll describe what types of goals destinations may have when it comes to marketing, how those goals can be set up, as well as what tactics may be best to implement when it comes to each goal. They discuss in-depth tactics surrounding awareness and lead gens goals, as well as touch on a few others. The great debate between digital and traditional media takes place and shots are fired.

Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.