Tune in to the the latest Suite Spot episode to hear from Senior Product Manager at Booking.com, Laura Xhaferaj as she breaks down the guest review score update being rolled out by Booking.com and how this new innovation will impact travelers, hotels, and hotel management groups alike.  Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree. Very pleased to bring you another incredible episode here, a unique episode, exciting episode. As you can tell from the title. We've got an update with one of the major players in hospitality, Booking.com and with me today to kind of break down this all important update is Laura Xhaferaj, Senior Product Manager at Booking.com. Laura, thank you so much for being on the Suite Spot with me. Laura Xhaferaj: Thank you for having me. I'm excited to be here. Ryan Embree: We're excited to share this news. I mean, this is a huge update that Booking.com is about to roll out that has a huge impact on hoteliers and travelers alike. But before we get into sharing this news, I'd love to start, since this is your first time on the Suite Spot, share a little bit about your hospitality background and your role at Booking.com as Senior Product Manager with our Suite Spot audience. Laura Xhaferaj: I am the Senior Product Manager for user-generated content at Booking.com. And you may hear me refer to my team as UGC, I have been leading initiatives that improve how we showcase guest review across the platform. My journey in hospitality started years ago, even before I joined Booking.com, and I've always been passionate about enhancing travel experience, whether it's helping hotels connect with guests or finding new ways to elevate guest satisfaction through reviews. Working with UGC, I got to build features that bring authentic travel voice into the booking experience globally. Ryan Embree: Yeah, I think this is one of those, I'm sure, an amazing role that you're in to be able to kind of look and see what travelers are saying about their experiences with the hotel partners that you're working with. Making sure that information is as accurate as possible so that guests and hotels alike can make the best booking decisions, make sure hotels are making the best operational decisions to improve the guest experience. So I'm sure it's a really cool role to be in. You get a lot of feedback probably from both hoteliers as well as guests. At Travel Media Group we do a lot of innovation and, and updates and rollouts, sort of like what you're going through and what we find is there's always typically a why behind making these changes. Right. So I think maybe the best way to understand and update like this is to maybe talk about the guest review score update and the why behind it. Laura Xhaferaj: Of course, we initiated this change based directly on partner feedback partners highlighted that on our previous system, which calculated overall score using a simple average of users from the past three years had some key limitations for those who had made significant improvements such as renovations, upgrades in services or new guest facilities. The all the reviews still had too much weight slowing down the reflection of their progress. In response to this feedback, we are introducing a weighted review score where recent reviews have bigger influence. This adjustment means that hotels actively enhancing guest experience will see those efforts reflected more quickly in their scores, rewarding their commitment improvement. And it's an update designed to encourage continuous progress and ensure travelers see the most relevant and recent experiences. Ryan Embree: Yeah, no, absolutely. I mean this is what we talk to hotel partners all the time about, when they come to us and say, how can I improve my reputation?