The Iowa City/Coralville metro population is roughly 175,000...and yet they host global events on an annual basis. In our last episode of 2023, we welcome our friend Josh Schamberger, CEO of Think Iowa City, to share his thoughts on the evolving role of Destination Marketing & Leadership Organizations and why the size of a destination means very little when you execute like no place else. It's a fascinating conversation with one of the thought leaders in our sector that proves second and third tier destinations can play at a first tier level.