120: Brian Applegarth • The Maximization of Destination Cannabis

Almost half of American States have legalized the recreational use of cannabis…but many DMOs in those States struggle with ways to promote the advantage they possess against States that don’t. In this episode of DMOU, we talk with Brian Applegarth, the foremost expert in the intersection of cannabis and tourism, about how to escape the stigma…and focus on the health, wellness and inclusionary aspects of this amazing community asset. A fascinating episode.