“It’s time that brands in general embrace inclusive marketing—not just for compliance, but to build connections with a diverse and vibrant audience. It is an untapped opportunity that will bring new customers and more engagement.” — Alvaro Silberstein, Wheel the World

Meet Ben. He’s 30 years old from Quebec, Canada and travels the world; he’s always down for s good sunset spot…Tucson has plenty.

Wheel the World informs us that according to a study by the Geena Davis Institute on Gender in Media, only 2.2percent of media content includes characters with disabilities, even though 15% of the world’s population experiences some form of disability.

They’re working to change this in the travel industry by working with destinations via the Media Solutions program. Together, this is all about creating inspiring content that not only increases the representation of people with disabilities but also showcases what’s possible when it comes to traveling without limits.

Wheel the World says, “A great example of this is our recent video campaign with Visit Tucson. It highlights how inclusive travel marketing can be powerful, authentic, and truly empowering. Let’s make sure the travel industry reflects the diverse world we live in.” Click below for the Visit Tucson video.