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Is your destination a cruise port? According to Travel Weekly (read by travel agents), U.S. destination marketers are partnering with cruise lines and travel advisors to spend more time and money during pre- and post-stays in ports. Consider campaigns by Visit Florida, for example. The Sunshine State is home to three of the 10 busiest ports on the planet, accounting for 20 million passengers annually, including more than 7 million coming through Miami alone.

Visit Lauderdale, New Orleans & Co. and Visit Seattle are some of the destination marketing organizations working to draw more business from cruise passengers sailing from their cities.

Executives at many U.S. homeports see potential to get more cruisers to spend additional time in their destinations, encouraged by a confluence of travel trends: Cruising is surging, travelers are taking longer vacations and consumers are prioritizing experiences.