Hawaii Gov. Josh Green led a delegation of dignitaries and tourism leaders to the Los Angeles Rams’ opening home game to promote travel to Hawaii. The message? California is our largest market and Maui is open for business. Up to 80 percent of the island’s visitors come from Southern California.

“The main purpose of this trip was to say, ‘Thank you to the people of California for supporting us in Maui and now to set up a relationship between the Rams and Hawaii, formally, going forward,” said the governor. “People should come… that helps us heal. We had the tragedy now just about 14 months ago and look, it broke our hearts, but when people travel to Maui, to O’ahu, to the Big Island, wherever, they inject revenue and resources.”

Following the Lahaina wildfire, the Rams had T-shirts made in support of Maui and all the proceeds went toward relief efforts. They also partnered with the other 11 L.A.- based sports teams to donate $450,000 to the cause.