Arizona Tourism Director Resigns Over Reported Conflict of Interest

Arizona’s top tourism official stepped down last week amid reports of a conflict of interest involving redesigning the state logo.

Gov. Katie Hobbs said Arizona Office of Tourism state travel director Lisa Urias resigned; multiple reports say the resignation will be effective Dec. 4. Arizona’s top tourism official, in the job since February 2023, stepped down last week amid reports of a conflict of interest involving redesigning the state tourism logo.

According to the online political newsletter Arizona Agenda, the brother of the CEO of Urias’ marketing agency, Urias Communications, received $27,500 for the logo redesign. The cost of the entire rebranding project was $700,000.

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