In Florida, Martin County Office of Tourism & Marketing is taking a playful stand with the launch of its new campaign, AI Means More Here. This new campaign celebrates authentic interactions and authentic insiders’ voices plus human-powered experiences, inviting visitors to disconnect from the digital realm and reconnect with the real.

“With this campaign, we’re reminding visitors that some of the most meaningful and memorable experiences come not from a screen, but from the connections we make with nature, culture, and each other,” said Nerissa Okiye, Martin County Tourism Director.

Instead of “artificial intelligence,” the cheeky campaign highlights “AI” that represents vacation experiences:

• Active Immersions
• Aquatic Itineraries
• Artisanal Interests
• Appetizing Indulgences
• Alluring Invitations
• Amazing Islands
• Artistic Inspiration
• Accessibility Inclusion
• Angler Instincts