In Pennsylvania, the Marketing to Attract Tourists program introduced by Gov. Shapiro is investing $6 million to promote overnight stays. The brand is designed to encourage the nearly 73 million people that live within a four hours’ drive of the Commonwealth.

Applications can be made for awards in three program areas:

Big Stage Events: open to entities that attract big stage events such as major concerts, conventions and conferences which will result in a large influx of attendees visiting Pennsylvania for three or more nights. Grants can be used for rental costs, shuttles, marketing, receptions, speakers, production, and other costs.

The Great American Getaway Co-Op: open to destination marketing organizations and tourism-related businesses that partner to develop an outdoor, culinary, historical/cultural, or urban travel experience to inspire visitors to discover Pennsylvania.

Secure More in Sports: open to entities which attract and secure new consumer, league, youth, amateur or professional sporting events to Pennsylvania that will result in a large influx of visitors who will stay for two or more nights. Grants can be used for marketing and sales outreach, bid fees, rights, and other expenses associated with the ability to pitch and win a bid.

Governor Josh Shapiro’s 2024-2025 bipartisan budget includes $15 million to support tourism, which generates $76 billion and supports more than 486,000 jobs a year in the Commonwealth.