Talk about celebrity influencer marketing? Starring Roger Federer and Trevor Noah, just watch this captivating short film award-winning gem from Switzerland Tourism.

“Well, they say it’s the journey, not the destination – unless, of course, you’re on the Grand Train Tour of Switzerland, where both are equally spectacular! 🚂✨

We’re incredibly proud to share that our campaign just earned silver at the Effie Awards Switzerland! It’s always nice to see the recognition of our dedication and creativity in showcasing the beauty of Switzerland to travelers worldwide.

A huge thank you to the entire team who brought this vision to life. The award may be silver, but the experience we created together? Pure gold.” — Switzerland Tourism