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SearchWide Global and FiredUp! Culture partnered to provide current leaders in the destination marketing industry with a report outlining actionable insights backed by data detailing why emerging leaders leave destination organizations and what organizations must do to keep them.

These insights are meant to guide strategic initiatives as a greater focus on culture and engagement in the workplace becomes a foundational part of the executive strategy conversation.

Key Takeaways for Destination Leaders

Young talent is leaving the industry and moving into key roles elsewhere.
The lack of growth, development, and career path opportunities is a major pain point that leads to disengagement, considering turnover, and leaving an organization.
Opportunity for advancement, work-life balance, and meaningful work can activate this group of highly capable individuals.

This report includes the summary of proprietary data collected and analyzed jointly by the teams at SearchWide Global and